The Colgate Kitchen Entrees line of frozen ready-to-eat meals was a bold move by the toothpaste manufacturer to break into the food industry. But it wasn’t long before this venture failed, leaving many to wonder why it didn’t take off. After all, Colgate was an established brand with a reputation for quality products, so what went wrong with the Colgate Kitchen Entrees?
To find the answer, one must look at the various factors that led to the failure of Colgate Kitchen Entrees. From marketing and branding to product development and pricing, there are numerous reasons why the product failed to gain traction in the marketplace. In this article, we’ll explore the various reasons why Colgate Kitchen Entrees were unable to gain widespread success.
One of the primary reasons why Colgate Kitchen Entrees failed was its lack of marketing and branding. While the company had the resources to make a splash in the frozen food market, its branding efforts were minimal and ineffective. Colgate had a solid reputation for its toothpaste, but it didn’t have the same name recognition when it came to food. As a result, the product was largely ignored by grocery shoppers and failed to gain any real traction in the market.
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